Tuesday, May 5, 2020
Social Network in Business Free-Samples for Students-Myassignment
Question: Discuss about the Advantages and Disadvantages of the Social Network in Business. Answer: Introduction The social network is important for everyone, in today's life. It has become important for the individual, for liking, commenting or sharing, along with being active on the social network websites like Facebook and Twitter. The feel of a social network has been through the network applications or the websites that can provide a better platform for the interaction to the other people. It also helps in updating with the recent news or event that is happening place in any corner of the world. (Ellison et al., 2013). With this, it also keeps us updated for the different happening along with staying connected with the interactions and communications. The innovativeness is through the multiple users who can make the best use of the social media network websites for the business expansion and the communication. There are also different companies who are involved who try to promote their products through it and solve the queries by online communication. As per the analysis, it has been found that there are more than 3 billion people who are active 24*7 online, where all of them has a social media account. This also provides the better platform for the companies where the products and the services could easily be set through the wider range of people. As per the study in different university, there is a major connection in between the social media and the business. (Bott et al., 2014). Here, the people can expand their work with the effective marketing tools of social media. The research has been about it that 82% of the people are using the internet access who are active and using it as a platform for improving their business. Scope and Objectives With the set scope, there have been major significance factors of the social network, where the discussion is also about how to handle the advantages and the disadvantages of the use of the social networks. This is true mainly on the demography as well as the social and the cultural attributes. The social network will also be able to helpful for the entrepreneurs. (Ellison et al., 2013). The business firms also tend to work with the existent patterns where the reviews and feedback are important for the different firms where the feel of the social networks will help in reaching out to the larger number of the audiences in an effective manner. Through this, there is also a major discussion about the support from the valued literature with the online articles that will add to the advantage and the disadvantage factors as well. (Mian et al., 2013). The scope is based on identifying the objectives with the generation of the positive awareness and consciousness in public. With this, add on could be to guide towards the new and the guiding entrepreneurship to know and make use of the platform in and efficient manner. (Ellison et al., 2013). For this, the work is related to handle the future discussions as well as improving the future demands. Gaps Identified The social media has been able to provide a better platform which includes the connection of the different people at a particular time. With this, there is also an exchange of the ideas, views and the thoughts. The patterns are based on expansions with the shape-up factors that will improve the feedbacks, inputs and the suggestions of the customers. The filling in the gaps and the modification to the process is important for the products and the services. (Lee et al., 2014). Hence, with this, social networking has been able to bring a boost up to the business of the different firms where the gaps are also fulfilled with the needs to identify the changes in the actions and to overcome them. Some of the ways are: The identification patterns and checking on the rights of the social media platform which has been a major challenge for the companies which are online. (Ellison et al., 2013). There is a use of the social network platform like the LinkedIn and Facebook which helps in providing the better services and the jobs to the people. The standards are based on the ways where the people re also try to focus on the misleading or the wrong interpreted forms. (Kong et al., 2014). The sites are the character specific where there are characters to whom the company pays and does not allow to put any further information. This also limits the scope of understanding with the view of description. (Borgatti et al., 2014). The major challenge is also to deal in the business with the influence of the people with the negative and the positive comments and feedbacks. There is a need to work on the process and the product in better forms, for business, so that the brand value keeps on improving. The lack of control over the feedback damages the company influence. (Ellison et al., 2013). Along with this, the unhappy customers also try to show their frustration through any non-constructive feedback, on the posts, pictures which have a major impact on the reputation of the brand as well. Literature Review The focus is mainly to collect the content that has been used for the analysis and to handle the research which is based on the powerful setup of the literature. This has also helped in the incorporations of the values through the discussions. According to the research, it has been seen that the human practices are important for the major influence, where the social network has a major impact. The HRM also helps in the management of the business where the social networking helps in bringing and building the network through the long and effective form standards. (Kong et al., 2014). The internal and the external relationship could easily be set through the maintenance and the flourishing mainly by the social networks. The people tend to feel comfortable when they can compare to the official network. (Arquero et al., 2013). The compliance, as well as the privacy of the data, is also important in the social networking as it will depreciate the value of the business as well. The team has been able to take the initiatives with the thorough understanding of the risks where there are strategic alternatives that have been set with the social media applications for the public sector. (Ellison et al., 2013). The social networks have been able to handle and transform the system of the traditional business. With this, there is not only any private sector but also the government and the public sector that has been able to handle the transformations with the information of being benefited mainly from it. (Van Noorden, 2014). The strategy is also for the proper planning of the implementation that has to be done in the business with the proper form of the operational objectives. Comparative Analysis The analysis is based on the advantages and the disadvantages of using the social networks for the business. This is based on the data which includes the information that has been mainly from the different forms of the cited resources as well as the literature review. Advantages The advantage to the system includes the help with the increase in the awareness of the brand and the loyalty. Through this, there is a possibility where the people are also connected to the scope of digital media marketing. (Ellison et al., 2015). The easy navigation process and the data identification can handle the information for the company with the concept and the brand value that comes mainly through the platforms. The development is set through the virtualised connection that adds value to the sales as well as leading to the cost effectiveness and effortless. (Van Noorden, 2014). The secondary advantage is also about the business expansion with the increase in the sales, where the companies can adapt to the social networking which is important for the communication. Through this, one can easily promote and expand the business through the effective communication. Here, the standards are also set to meet the business expanding needs and the demands. A real platform for the comp anies with the promotion of the products and services is important for the range of different people. (Van Noorden, 2014). This will help in handling the geo-targeting standards with the specifications that are based on allowing the different people to work on the reduction of the time lag with the improvement to reach to the people in a better manner. A better relationship is easy to be built up through the social networking, which has been able to help the firms with the building of the networks as well as other forms of the effectiveness that last long. The internal and the external relationship could easily be set through the maintenance and the flourishing forms of the social network. (Bott et al., 2014). The people are also able to feel comfortable with the platform when it is compared to the official set of the network. This will help in improving the compliance as well as the privacy of the data is also improved. (Van Noorden, 2014). Disadvantage The major disadvantage to the social networking is the investment of time which is important for the maintenance of different online strategies. This includes the forms of the selections for the better network where the companies are struggling as they are not able to understand which will be beneficial for adding the value mainly to their promotions. Hence, for this, a proper analysis needs to be done, whether the product needs to focused for men or women. If the product is to be focused on men, then there is a need to check which websites are being surfed by them the most and same with women. This leads to the confusion for making the decisions in an effective manner. There have been risks for the negative feedback which will affect the value of the brand as well as the company reputation. (Bott et al., 2014). The times where the opinions of the people get biased is when there are not justified results. Hence, the people try to navigate through the above descriptions to understand the company with the association of the products. This will help in describing and handling misleads so that they are not interpreted in a wrong manner. The sites are specific to the character where there are characters of the company who have to pay and lead to the facts that do not allow to put any information further. With this, this also leads to the description and the information in an effective manner which also limits the scope to understand the people with the better view of description. (Mian et al., 2013). Conclusion The social networking has been able to work on the business and the expansions in the effective manner, where there is a shape-up of the different factors. The feedbacks with the inputs are set for the customers to mainly help in filling the gaps and work on the improvement of the processes with the different products and services. There is a need for the social networking to handle the firms with the aim to handle the gaps with the actions that are set to overcome them in an effective manner. There are different firms which are included in the social networking standards with the view that there are reviews and the feedbacks to handle the firms. (Van Noorden, 2014). It has been seen that the feel of the social networks helps in easily reaching out to the people in a larger amount with the proper growth of the business and the development. The social networking forms are set with the network applications where the website also provide the information platform to interact with the oth er users. This will help in keeping an individual updated for the happenings that are taking place in the world. (Lee et al., 2014). With this, there is also a major focus on handling and staying connected to the people, where there are different users for the time, making the social media and effective tool for the business development and communication. Through this, the discussion is also taken into the support for the literature references with the advantage and disadvantages mainly highlighting the business segments for the different public relations. Reference Ellison, N.B. and Boyd, D.M., 2013. Sociality through social network sites. InThe Oxford handbook of internet studies Bott, E. and Spillius, E.B., 2014.Family and social network: Roles, norms and external relationships in ordinary urban families. Routledge. Borgatti, S.P., Everett, M.G. and Freeman, L.C., 2014. Ucinet. InEncyclopedia of Social Network Analysis and Mining(pp. 2261-2267). Springer New York. Mian, S.A. and Hattab, H.W., 2013. How individual competencies shape the entrepreneurs social network structure: evidence from the MENA region.International Journal of Business and Globalisation,11(4), pp.399-412. Lee, G., DeLone, W., Tan, M. and Corrales, M., 2014. Special issue on leveraging the IS organization for business value creation. Kong, D.Y. and Bi, X.H., 2014. Impact of social network and business model on innovation diffusion of electric vehicles in China.Mathematical Problems in Engineering,2014. Arquero, J.L. and Romero-Fras, E., 2013. Using social network sites in Higher Education: an experience in business studies.Innovations in Education and Teaching International,50(3), pp.238-249. Van Noorden, R., 2014. Scientists and the social network.Nature,512(7513), p.126. Ellison, N.B., Gibbs, J.L. and Weber, M.S., 2015. The use of enterprise social network sites for knowledge sharing in distributed organizations: The role of organizational affordances.American Behavioral Scientist,59(1), pp.103-123.
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